Unlock the
real why
behind your consumers.
Vivarium captures authentic emotional depth at scale. See what changes when you talk with consumers — not at them.
Hover Over Nodes to Discover Insights
Research's Biggest Trade-Offs: Solved.
The Vivarium Method™ eliminates the compromise between scale and depth.
Unified Qual + Quant
Qualitative depth at quantitative scale. No trade-offs.
- Deep Context
- Statistical Power
Adaptive Conversations
Surveys that evolve as people respond — asking smarter follow-ups instantly.
- Tracks Motivation Change
- Longitudinal Clarity
Smarter Panels
Reward-primed users engage more often and share richer data.
- Higher Response Rates
- Lower Cost Per Insight
2,000+
Validated Insights
10x
Richer Data
Your Research Amplified by Our Analytic Offerings
Deeper understanding. Clearer Insights. Stronger outcomes.
MaxDiff Analysis
Identifies the attributes consumers value most, ensuring your research highlights what truly drives choice and avoids wasted testing.
Conjoint Analysis
Reveals which product and feature combinations consumers prefer, giving you concrete direction on the offerings most likely to win in market.
Consumer Decision Trees
Maps how shoppers make real purchase decisions, allowing you to design products, shelves, or messages that align with their actual behavior.
Price Optimization
Pinpoints the price ranges consumers find acceptable (Van Westendorp), helping you set pricing that maximizes trial, value perception, and revenue potential.
Neural Network Optimization
Uncovers hidden patterns and nonlinear drivers in consumer responses, giving your research deeper predictive power where simple models fall short.
Price Elasticity Studies
Quantifies how demand shifts with price changes, enabling you to forecast volume and revenue impacts with precision.
MaxDiff Analysis
Identifies the attributes consumers value most, ensuring your research highlights what truly drives choice and avoids wasted testing.
Conjoint Analysis
Reveals which product and feature combinations consumers prefer, giving you concrete direction on the offerings most likely to win in market.
Consumer Decision Trees
Maps how shoppers make real purchase decisions, allowing you to design products, shelves, or messages that align with their actual behavior.
Price Optimization
Pinpoints the price ranges consumers find acceptable (Van Westendorp), helping you set pricing that maximizes trial, value perception, and revenue potential.
Neural Network Optimization
Uncovers hidden patterns and nonlinear drivers in consumer responses, giving your research deeper predictive power where simple models fall short.
Price Elasticity Studies
Quantifies how demand shifts with price changes, enabling you to forecast volume and revenue impacts with precision.
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Stop settling for static snapshots. Start building a living, breathing understanding of your market today.